Search engine optimization is a process not a one time event.

SEO is a common word, but what does it really mean?

Article by Emmanuel Vungano



Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.


As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers.



There is a common misconception about SEO. People tend to think that SEO is a walk in the park and anyone who knows how to write code can efficiently optimize a site. Well think again. A lot of factors go into search search engine optimization, one of them being psychology. You have to deeply understand how the human mind works to figure out what they will search inorder for you to optimize your site according to that. SEO is not an overnight event and a site has to invest time and money in a bid to get its site in the top results of an organic search. Even after all this investment there is no gurantee that your site will get a better search engine ranking. One way to get guranteed of satisfactory results is to get a digital agency like Oasis Creative Agency or a professional SEO guru to optimize your site.