How to support a local business without giving them money.
Wanna support a friend's business but you don't have money? Here is how.
Article by Bragg Media
Customers are one of the factors that make businesses grow, the more customers you have the larger the business.. You might want to help a local business grow but you don't have the money to use their products. Don't worry you are in the right place. Your question now might be, "Whats in it for me". Apart from the feeling of self satisfaction when business grow their are required to give back to the community through donations, voluntary work or even bulding infrastructure. So go ahead and try out these ways and help local businesses grow without spending a dime
Follow the local business on social media
The more followers or fans a local business has on Facebook, Instagram, Twitter or any number of other social media outlets, the stronger their exposure becomes. Truthfully, engagement often proves more impactful than follower count. For the small business owner, however, every time they receive a new fan or follower, they are given some peace of mind that the community still supports them.
Like, comment and share their social media posts
Social media algorithms change with the wind, often making it more challenging for local brands to stay at the top of news feeds for more organic exposure. The more likes (❤️ and 😮 are even better), comments and shares a social media post has, the more the post will show up in other people’s news feeds. It doesn’t take much to make a true impact. Show some love with a quick emoji. Tag your friend in a Facebook comment if the local business is featuring a product or service you think they would like. Share a link of their website of social media pages or even repost their posts.
Subscribe to their newsletter
If a local business has an e-newsletter subscription form on their website, subscribe to it! If you’re tired of commercial e-mails flooding your inbox, open a separate e-mail to subscribe to e-newsletters. Then, sift through these e-newsletters at your leisure. It’s common practice for small business owners to offer discounts solely for their e-mail subscribers. Pass on the e-mail to your friends and family. You never know who might need the small business’ services or products.
Stop bargaining and taking stuff on credit
People have made it normal or common to bargain or to take stuff on credit especially if they have a personal relationship with the owner of the business. Maybe due to fear of tarnishing relationships or desperation for sales this continues to happen in many local business. Cash is required in the day to day running of a business and taking products without paying for them leaves a business in a risky situation. It might end up with with no products at all without having any cash in hand. Before you try to bargain or take items on credit ask yourself this, "If it was my business would it succeed if it was run like this?".
Blog about the business
Love to blog? Consider featuring a small business as your next post. Dress it up with photos and don’t forget to link back to the business’ website. Links from other websites are great for the local brands’ Search Engine Optimization — by increasing their Search Engine Rankings. Go a step further and share your blog post on Facebook, LinkedIn or Twitter and tag the small business. The local business can help promote your blog by sharing it on their social media and including it in their e-newsletter. User-generated content is marketing gold for business owners, because there is no greater exposure for a business than word-of-mouth.